What GEO covers
GEO stands for generative engine optimisation. Our service examines how assistants such as ChatGPT or Perplexity represent your brand: the responses shown, the information displayed and the sources they cite.
Google’s own AI search features remain within our SEO services, following its official guidance. A Google report does not measure your presence across every assistant.
Our GEO services
- GEO audit: investigate an observed absence, confusion or inaccurate description, with the responses and sources that support each finding.
- AI visibility tracking: compare observations over time, distinguish mentions from citations and interpret changes within the limits of the agreed question panel.
How we work
We agree on the questions, products and available context, including language and market. Responses are retained with their dates and references. Claims about your business are checked against information your team can substantiate.
The findings distinguish changes you can make on your own channels from matters controlled by an external source or the assistant. We do not guarantee a citation or a changed response. The deliverable records what was observed and which actions follow from it.
Where to start
An existing confusion is a starting point for an audit. If you need to understand how visibility changes, we define the tracking scope and conditions for comparison first.
Tell us about your situation. We work in English and French for organisations in Luxembourg, France, Belgium and the European Union. The proposal defines the assistants, question panel and any collection frequency.