Establish what Luxembourg means in the question
GEO stands for generative engine optimisation. GEO here means examining brand representation in assistants such as ChatGPT or Perplexity. The scope specifies the service being researched and whether Luxembourg refers to the buyer’s context, the business being sought or the area it serves.
An English response does not establish a Luxembourg search context. ChatGPT can use location signals and personalisation when searching. We record the conditions supported by the collection method for each product.
Choose diagnosis or ongoing observation
A GEO audit investigates an observed absence, inaccurate description or confusion with another organisation. It retains the responses and references needed to assess that finding.
AI visibility tracking compares observations over time using an agreed question panel. Brand mentions, linked citations and observable referral visits are treated as different measures.
Turn observations into actions
We compare the displayed information with facts your team can verify about its offer, identity and service area. The findings separate changes within your control from information maintained by external sources.
English and French observations remain identifiable, with their collection limits. A single response does not describe what every user in Luxembourg sees. The work examines visible outputs and cited sources; it does not reveal the model’s internal evidence or guarantee a changed answer.
Define a useful starting point
Bring an example response or the buying questions you want to investigate. The proposal specifies the assistants and collection conditions. Engagements are delivered in English and French.
Google AI Overviews and AI Mode stay within our SEO service for Luxembourg, following Google’s guidance. Their performance is assessed separately from other assistants.