When international SEO is useful
You may be adding a language, entering a market or revisiting versions that compete with each other. The first decision is who should find which page, in what country and language. The URL structure follows from that choice.
What we prepare and check
We examine searches and reader expectations in each agreed market. The structure distinguishes equivalent language versions from offers that actually differ between countries.
Checks cover accessible URLs, language links, canonicals and reciprocal hreflang annotations. Google recommends separate URLs for language versions and documents links between localised versions. Visitors should retain a choice of language.
What you receive
The deliverable maps each page to its language, market and corresponding versions. It sets out the changes to make and links to check. We implement corrections where agreed access allows, or hand them to your team.
Verification checks the consistency of the published versions. In Search Console, country means the origin of a search, not the reader’s language or the prospect’s registered office. Google data can then be examined by page and country, keeping interpretation proportionate to the volume of evidence available.
Scope of the engagement
Markets and languages are agreed with you. Our SEO content writing covers English and French; other languages require identified translation and review resources within the project.
Tell us about your current versions and intended markets. A technical diagnosis may be needed first if the existing structure already prevents indexing.