Choose the presence you want to examine
GEO stands for generative engine optimisation. An assistant can describe the right company but assign its offer to another country, omit a relevant service or confuse a branch with a separate organisation. Those are different problems and need different evidence.
A French response about Brussels does not describe your visibility throughout Belgium. We define the audience and geographic context before deciding what to investigate. Dutch-language and German-language coverage is outside our proposed EN/FR delivery.
What we prepare
We agree the products to query and the questions linked to your offers. Where the collection method supports a location setting, it is recorded. A country mentioned in the question is also recorded as part of the question.
ChatGPT’s search documentation illustrates why this matters: location and saved context can affect a search. Other products need their own protocol; we do not assume identical controls.
What you receive
An audit for Belgium investigates an observed problem, with retained responses and checked sources. AI visibility tracking compares observations over time under agreed conditions.
The findings distinguish information on your own channels from material controlled by a publisher or the assistant. Proposed corrections follow from the evidence. Neither a citation nor a changed response is guaranteed.
Select the right scope
Google’s own generative search features remain within SEO, following its official guidance. They are not treated as a proxy for every assistant.
Describe the presence or confusion to examine. The proposal names the products, questions and any collection frequency. Our GEO service overview explains the wider approach.