When the structure needs attention
You may be expanding a bilingual site, reviewing several country versions or finding that visitors land on an unsuitable offer. Adding another locale can create duplication when the existing page already answers the same need.
Luxembourg’s workplace language context makes the intended audience an important starting point. It does not establish which languages every buyer prefers or justify a fixed number of regional pages.
Decide which versions are useful
We map the offer, intended reader and content differences for each agreed market. Generic English or French pages can remain useful where the service and reader expectations are shared. A Luxembourg-specific version needs a reason for readers to choose it.
The mapping separates equivalent translations from genuinely different offers. Google’s hreflang guidance describes how corresponding versions should reference each other. Those annotations do not create a translation or a local service presence.
Receive an implementable page map
The deliverable lists URLs to retain, create or redirect, with their language, intended market and corresponding versions. It specifies canonical destinations and the visible navigation that lets readers choose another version.
Verification checks those relationships in the delivered HTML. Subsequent analysis considers page performance and the countries where searches originate separately, preserving the distinction between language and location. This allows a regional version to be assessed alongside the generic page it complements.
Agree on markets and reviewers
Bring the existing URLs and the actual differences between offers by country. We deliver the engagement and writing in English and French. Additional languages require identified translation and review resources.
If existing pages are already inaccessible, technical SEO addresses that foundation before the structure is expanded.