When to investigate a change
An audit is useful when Belgian search traffic falls, pages disappear from Google or a migration sends visitors to an unsuitable version. First, we establish the period and pages involved. A change affecting a French section should not automatically be described as a loss across Belgium.
Bring the URLs, the changes your team has made and the questions the available data has raised. These determine which checks are worth performing.
What we compare
We examine indexing and the relationship between page versions alongside queries and country data. In Search Console, country means where the search originated. It does not identify the language spoken by every visitor or their organisation’s location.
For an indexing problem, the live site is compared with Google’s recorded version. URL Inspection distinguishes indexed information from a live test. A successful test alone does not establish inclusion.
Findings connected to action
Each finding contains the evidence, its confidence level and the proposed correction. We implement agreed changes when access allows, or prepare tickets for your team. The review makes remaining uncertainty visible.
Verification records what has changed and what Google has processed. If a recrawl or another check is pending, the deliverable says so. A technical fix and recovered traffic are separate observations.
Define the audit scope
The engagement starts with read-only Search Console access, followed by audience data where relevant. Delivery is in English or French, with implementation access agreed separately.
Describe the change you need explained. A known issue can move to technical SEO for Belgium. For the full diagnostic approach, see our SEO audit service.