When a page needs rewriting
Your offer may be clear internally while the website leaves buyers unsure who it serves or what they receive. A literal translation can preserve the same uncertainty in another language. A page covering several unrelated services may need a clearer role before new text is written.
The Luxembourg government describes different language use across activities. We establish the intended audience and its sector before selecting the vocabulary for the page.
Build the brief from evidence
We review the wording and formats appearing in searches for the agreed market. Your service information and the questions your team receives provide the material against which those expectations are assessed.
The brief identifies what the page needs to explain, including scope, inputs and limitations. Any customer example requires supporting information and permission to use it. An external reference can support a factual explanation; it cannot establish your own delivery experience.
Receive copy with a defined purpose
The deliverable includes an angle, page structure and edited copy, with metadata and links to related services. English and French versions serve the same purpose while reflecting the language used in their respective search contexts.
Missing facts are recorded in the working document before integration. The page should leave a buyer better able to assess the offer, following Google’s people-first content guidance.
Set the writing scope
Start with an offer and the questions that precede a buying decision. We agree on the required pages before drafting; a list of country names does not establish separate content needs.
Where a Luxembourg page may overlap with a generic version, international SEO helps define their respective roles. Writing is offered in English and French, with subject review from your team.